What You Should Know about Offering Sponsorship for your Blog



Hi lovelies. So I know I promised another post about PicMonkey for my series a little while ago and I haven't followed through. I apologize for that! I had a tip that didn't end up panning out and I haven't figured out any new tricks lately. So I thought I could give you some blogging tips while I'm at it!
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I just started offering sponsorships at the beginning of April and so far it's going very well. A huge shout out to all my girls who have sponsored me. Seriously, check them out, they are all awesome! Anyways, here are my tips for if you want to start offering sponsorships on your blog.

Start off organized!


First thing I do is add them to a spreadsheet that I developed. Their name, contact email, blog URL, start dates, end dates, and I also include payment so I can track the total income I'm receiving. Since I am google-based, I just use a google spreadsheet so I can access it on any computer or my phone. Looks something like this:


What You Need to Know About Offering Blog Sponsorships

 



Stay in contact


The blogs I like sponsoring are the ones who reach out to me to let me know what I've signed up for and how to contact them if I have any questions. Again, you're working for your sponsors, you don't want them to feel neglected if they spent their hard-earned money on you.



Start out small


I would highly suggest only offering 2-4 ad spots to begin with. Trust me, even four sponsors at one time is very hard to keep up with! So start out small and once you feel like you can handle more sponsors then add more spots available for purchase.



Don't over promise and under deliver



Remember, your sponsors are paying for exactly what you advertised. If you offer that you will tweet about each and every new post they have, you need to follow through, Make a calendar reminder every day to check their sites and re-post their updates. If you don't think you can do this, then don't offer it. Simple, right?


Having a bad month/week?




Let's say you have a busy week and you're not able to follow through with what you promised, extend their ad a week. Easy enough for you. For example, I had a week where I was going on vacation and had a sponsor buy an ad spot right before I went on vacation. I added an extra week to her sponsorship to make sure that she got the coverage that she deserved.




Hope these tips help! Do you offer sponsorship options on your blog? Any tips you've picked up along the way?





33 comments

  1. I would highly recommend sponsoring this blog--I've had a great experience!

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  2. I've sponsored with Alanna & she's amazing. Kept her word!!!

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  3. This is very interesting...I wish I had time to do this:)

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  4. It definitely is time-consuming!! But it is a great way to reach out and meet new bloggers if you have the time to commit to it.

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  5. Great tips! I use a spreadsheet as well. Between that and scheduling tweets on hootsuite I stay a bit more organized. I also have a few "canned" emails to send out at the beginning and end

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  6. Yes, saving email templates is a huge help! No need to reinvent a new email each time if you're planning to send out the same information! Thanks for sharing Melissa :)

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  7. I know nothing about sponsorship. These were some good tips.

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  8. This is a great post-I've been working on revamping my sponsorship program and it's been a huge learning experience! I need to get more organized-a spreadsheet would be super helpful!

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  9. Great tips! I like the idea of using a spreadsheet when I finally decide to take the sponsorship plunge. :)

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  10. Thanks for this. Im pinning in case one day when I decide to take the plunge.

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  11. Awesome tips. I just started offering sponsorships in April, too and it can get overwhelming! I love your spreadsheet idea; going to implement it myself!

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  12. Excellent tips! I haven't thought of sponsoring before. What are some of the benefits as a blogger?
    http://morethana-mom.blogspot.ca/

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  13. I love your media kit! What did you use to create it! xo, Biana -BlovedBoston

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  14. Canva! Canva has a ton of premade templates that you can alter to work for a media kit. Very easy to use :)

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  15. That's what I thought - i love their site!! :)

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  16. You're so organized! :) These are great tips.

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  17. Thanks Ash! If I wasn't organized I would go crazy!

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  18. love these tips- thank you!! xxo
    JAmie
    www.candystilettos.com

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  19. Glad you enjoyed! Thanks for stopping by.

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  20. Abundant JourneysMay 20, 2015 at 1:50 PM

    Organizational skills are critical to maintaining your sanity when running a business. And it can help keep you out of hot water when it comes to running ads for others.

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  21. Great post :) You're dead right on all counts! Thanks for sharing xx

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  22. Love this! I've been starting to offer ad space on my blog and it's been kind of a confusing process. I didn't think there would be so much involved in it! Thanks for the tips :)

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  23. It is! Seriously, email me if you have any questions.

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